Product Costing & Pricing Strategy for the Automobile Industry – Series 1

In the competitive world of automotive manufacturing, even the smallest cost variation can make or break profitability. This program provides a structured understanding of how costs are built, managed, and translated into pricing decisions across the automotive value chain.

Through six practical, industry-aligned modules of Series 1, you will learn how to decode the cost structure of a vehicle, apply standard and actual costing techniques, prepare accurate quotations for RFQs, and design pricing strategies that protect and enhance profit margins.

You will explore real-world examples from OEMs, Tier-1, and Tier-2 suppliers, gaining insights into material cost control, overhead allocation, variance analysis, and lifecycle-based pricing.